Liviana Conti establishes a small children’s knitwear business.
Moves into women’s knitwear.
Target customer: the modern and sophisticated woman
seeking a luxurious and innovative, yet pared-down product.
Product: high value, made in Italy, minimalist.
Acquired by Tiziano Sgarbi and Simona Barbieri
(founders of the TWINSET Simona Barbieri brand).
The company expands thanks to additional investment.
More feminine Pre-Collection introduced with special care taken not to lose any of the ‘brand heritage’.
Two new categories launched: bags and shoes, to enhance the product offering.
Marketing campaigns and opening of monobrand stores to increase brand awareness and visibility.
The company moves into its new headquarters
in Santarcangelo di Romagna, a modern tomato factory conversion.
Company name changed to into